DOWNTOWN CEDAR RAPIDS SUCKS

The “Downtown Cedar Rapids Sucks” social media campaign flipped the script on local negativity by owning the critique—and redefining it. What started as a bold, tongue-in-cheek slogan went viral across Iowa, sparking massive engagement and conversation. Covered by statewide news outlets and TV stations, the campaign ignited curiosity and civic pride, challenging outdated perceptions. By leaning into sarcasm, we opened minds and turned skeptics into advocates. The strategy wasn’t just shock—it was truth-telling with heart, highlighting the growth, culture, and grit of downtown Cedar Rapids. In the end, we didn’t just go viral—we changed the narrative. Permanently.