TASTE HITS HARD.
New brands don’t earn attention politely—especially in social feeds saturated with aesthetic sameness. For Della Viti, we knew a traditional tasting narrative—poetic notes, hushed reverence, lifestyle gloss—would disappear on impact. So we flipped the script entirely.
Instead of selling flavor descriptions, we sold reactions. The real moment of truth in any tasting isn’t the label—it’s the instant when taste lands. The swoon. The smirk. The shock. The involuntary “what was THAT?” Those micro-expressions became the creative engine.
Visually, we leaned into expressive, unfiltered portraiture designed to stop the scroll mid-thumb. Copy followed suit—sharp, self-aware, and intentionally irreverent—cutting through the over-performed seriousness that dominates wine and spirits marketing. The result was a social-first system that felt human, honest, and a little confrontational by design.
TWICE THE SALES. ZERO SELLOUT.
When Lion Bridge Brewing Company expanded from a beloved Cedar Rapids taproom into regional retail, the real risk wasn’t distribution—it was trust. Locals asked the inevitable question: “Are they selling out?” We answered with strategy—and language. We built a launch that framed growth as continuity, not compromise, pairing authentic execution with clever, category-owning copy rooted in Lion mythology.
Headlines like “Same Lion. New Pride.” and “Your New Mane Squeeze” spoke directly to fears of dilution while poetically introducing the new Tangerine Ale—familiar yet fresh, confident without apology. Across in-store storytelling, earned PR, social amplification, and events, the voice stuck, the message resonated, and affinity grew. The result: 21 million regional reach and doubled sales projections, proving authenticity doesn’t fade when brands scale—it roars louder. Purrrr fect.
