Brand. Story. Performance.

Group Basic builds social-first video that earns attention and converts it. We operate where culture, commerce, and platforms collide—paid media, ecommerce, education, and creator ecosystems. From CPG and product launches to Amazon, transactional campaigns, and influencer-led storytelling, we own the work end to end: strategy, scripting, casting, partnerships, production, and execution. Nothing is generic. Nothing is platform-agnostic. Every piece is engineered to hit feeds fast, hold attention, and drive measurable results. Below is a cascading visual “feed” – trip, actually – through clients, creative, and strategic positioning. Pick one! Pick ‘em all! Have fun!