SIGNAL IN PRACTICE.
Soul Experiences.
Group Basic is a branding and go-to-market agency built for signal, not noise. We help organizations clarify who they are and how they show up—then activate that clarity through identity systems, content, and campaigns designed to move people, and move them to act.
Our founding partners bring decades of global experience across consumer, lifestyle, education, civic, and emerging-platform brands. We work like analogists in a digital world—listening first, editing hard, and building with intention—delivering brand systems, storytelling, and GTM strategies that translate insight into real-world momentum.
Collaborative. Scalable.
Our scalable methods and customized SOPs are built through years of experience delivering high-performing brand, creative, and go-to-market work. It’s a flexible architecture designed to scale up or down based on scope, timelines, and the depth of research, ideation, and execution required—without sacrificing clarity or impact.
We approach every engagement as a collaborative, 360° experience. Clients are active partners in the work, not passive stakeholders, and customers are treated as nuanced decision-makers, not transactions. By designing brands and strategies through both the organizational and audience lens, we create authentic, durable connections that drive long-term success.
NO ORG CHART. JUST OUTCOMES.
Group Basic operates as a purpose-built collective—assembling senior strategists, creatives, marketers, and specialists to fit the work, not a fixed org chart. Every engagement is led hands-on by our partners and co-founders, ensuring clarity, creative excellence, and accountability from first insight to execution.
Creative Director and Partner Michael Zydzik defines brands rather than decorating them—grounding strategy in story to build work that sets standards and drives markets forward. Social Media Director and Partner Kacie Long turns culture into momentum, transforming attention into action through sharp organic, paid, influencer, and SEO strategies that move audiences and deliver results. Business development is led by Simeon Talley, who translates complexity into clarity—connecting bold ideas to opportunity through strategic partnerships, market insight, and fearless execution.
We also draw from a trusted operations backbone as needed—our go-to resource for scalable systems and complex workflow management, with experience supporting global brands like Nike and Beats—keeping momentum high and execution tight.
We don’t chase noise. We build signal—and move it into the world with force.
