FREYA: BRAND + PRODUCT LAUNCH

Named for the Norse goddess of love, beauty, and fertility, Freya is a bold femtech startup on a mission to liberate women from shame, stigma, and silence surrounding their bodies and sexual wellness. The DTC website served as the brand’s hub, supported by photography, video, influencer campaigns, and podcast partnerships to amplify reach and spark conversation. A carefully constructed brand identity and naming conventions shaped Freya’s portfolio, while digital campaigns across social and ecommerce platforms drove engagement and conversion. From intuitive tech to inclusive content, every touchpoint empowered women to explore, understand, and embrace their sexuality without apology. Positioned as a “movement—not just a marketplace” – Freya ignited dialogue, built confidence, and redefined narratives around female wellness. In its first year, Freya achieved $500K in sales, secured placement on BestBuy.com and UrbanOutfitters.com, and earned features in dozens of global media outlets.