LUXE TECH LAUNCH

The 2-year, $3+ million dollar brand and product launch that included everything from branding and identity to packaging and social media culminated in a March 2025 one-night experience of Modus Luxury Mobile Audio in an industrial warehouse that was transformed into an immersive multimedia staging environment. With a final budget of $300K, the space showcased keynote product experiences through tactile displays, dynamic sound environments, and 3D video presentations enhanced by lighting, video backdrops, food, and beverages. A teaser social and video campaign built anticipation and drama, generating buzz and excitement before the unveiling. Coinciding with the event, the brand’s website launched, extending the experience digitally. In the words of attendees, the event “…rivaled Apple in quality and attention to detail..” in production and innovation.