THE MAGIC MISCHIEF MAKERS.
Born from Iowa’s award-winning regional agency roots and the global brand experience of Los Angeles, Group Basic blends bold, soul-driven creativity with world-class execution. Our founders’ backgrounds span consumer electronics, lifestyle brands, female wellness, and technology—building campaigns that perform across digital, social, experiential, and traditional platforms.
We’re analogists, and our diverse client list is our superpower — drawing inspiration from everywhere to uncover ideas that remain fresh, and move people and markets. With a client list as diverse as consumer products to entertainment and tech, we merge Midwest heart with West Coast vision to create work that’s both unexpected and inevitable—rooted in insight and built for growth.
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Michael zydzik
CREATIVE DIRECTOR, PARTNER
Michael is a Creative Director with a closet full of awards who’s work commands attention in every arena—from global powerhouses to challenger brands hungry for a foothold. He doesn’t decorate, he defines. For him, branding and creative are the sharpest tools a business has to forge unshakable human connections and dominate its space. Grounded in strategy, fueled by story, and sharpened by risk, his work doesn’t just stand out—it sets the standard, drives markets forward, and makes brands impossible to ignore.
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KACIE LONG
SOCIAL MEDIA DIRECTOR, PARTNER
As an award-winning Social Media Director, Kacie doesn’t follow culture—she hijacks it. She turns viral sparks into brand wildfires and transforms audiences into movements. Forget safe campaigns—she weaponizes organic, paid, influencer, and SEO tactics to dominate feeds and crush KPIs. For Kacie, data isn’t a dashboard—it’s ammunition. Every scroll, every click, every share is a chance to rewrite the rules and make brands utterly unmissable.
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SIMEON TALLEY
BUSINESS DEVELOPMENT
Simeon is a strategist and business developer who transforms complexity into clarity and opportunity into growth. At Group Basic, he connects brands and businesses with the agency’s creative firepower to unlock exponential success. With expertise in partnerships, market strategy, and hidden value, Simeon doesn’t just plan—he accelerates. He forges pathways where others see dead ends, aligning bold ideas with fearless execution to drive momentum, scale impact, and make growth inevitable.
