THE MAGIC MISCHIEF MAKERS.

Group Basic is Cedar Rapids at heart and global in reach. Born from Fusionfarm’s downtown legacy, and Iowa City’s entrepreneurial and fashion scene, our core team blends deep community roots with super-sized experience from Los Angeles.

Along with our network of game-shattering creatives and strategists, we deliver award-winning branding, campaigns, video, organic and paid social strategies, and influencer strategies that spark growth, ignite connections, and turn regional businesses into unstoppable local leaders.

  • Michael zydzik

    CREATIVE DIRECTOR, PARTNER

    Michael is a Creative Director with a closet full of awards who’s work commands attention in every arena—from global powerhouses to challenger brands hungry for a foothold. He doesn’t decorate, he defines. For him, branding and creative are the sharpest tools a business has to forge unshakable human connections and dominate its space. Grounded in strategy, fueled by story, and sharpened by risk, his work doesn’t just stand out—it sets the standard, drives markets forward, and makes brands impossible to ignore.

  • KACIE LONG

    SOCIAL MEDIA DIRECTOR, PARTNER

    As an award-winning Social Media Director, Kacie doesn’t follow culture—she hijacks it. She turns viral sparks into brand wildfires and transforms audiences into movements. Forget safe campaigns—she weaponizes organic, paid, influencer, and SEO tactics to dominate feeds and crush KPIs. For Kacie, data isn’t a dashboard—it’s ammunition. Every scroll, every click, every share is a chance to rewrite the rules and make brands utterly unmissable.

  • SIMEON TALLEY

    BUSINESS DEVELOPMENT

    Simeon is a strategist and business developer who transforms complexity into clarity and opportunity into growth. At Group Basic, he connects brands and businesses with the agency’s creative firepower to unlock exponential success. With expertise in partnerships, market strategy, and hidden value, Simeon doesn’t just plan—he accelerates. He forges pathways where others see dead ends, aligning bold ideas with fearless execution to drive momentum, scale impact, and make growth inevitable.