NJOIE FITNESS RECOVERY REBRAND

Njoie is a recovery fitness brand for real athletes—everyday people who push, move, and show up. Born in Southern California, Njoie’s identity grew from a new ethos, archetype, and voice rooted in balance and renewal. Its identity draws from ocean sea glass tones—soft aquas and turquoises that feel fresh, active, and energizing. From there, we created a brand book that flowed seamlessly across every touchpoint: product,DTC website, Amazon, social (paid and organic), influencer partnerships, education, events, video, and product photography. Njoie makes recovery part of the everyday game.