LION BRIDGE RETAIL LAUNCH

Taking a beloved neighborhood craft brewery to retail shelves came with one big risk: would fans think Lion Bridge was selling out? The challenge was to prove the beer people loved wouldn’t change—it was simply reaching more hands.

We led the brand evolution, translating Lion Bridge’s local charm into a shelf-ready identity that balanced craft authenticity with commercial appeal. Our launch plan leaned into crafty copywriting, social teasing, organic campaigns, community contests, POP strategy, and PR that landed regional press. Every touchpoint reinforced that Lion Bridge wasn’t abandoning its roots—it was expanding them. The payoff: doubled revenue projections, a media reach of 21M in a market of just 478K, and a retail debut that turned potential skepticism into loyal celebration.